LAUNCHPAD LAUNCHES ITS NEW SITE
There are few things as challenging and as rewarding in life as realizing a good idea and making it happen. So, in keeping with the kind of energy and fun that we bring to our work, the new LaunchPad PR website pretty much says it all. For many of our clients, PR is a journey of opportunity and discovery, one that often validates their commitment to and passion for a promising idea, and there is no doubt that making a new product or launching a new company is a “to the moon and back” proposition. LaunchPad PR revels in the opportunity to be a part of that success and to put our energy and enthusiasm into a part of that mission that can have a dramatic effect on the angle of tragectory. So you see, there is a lot more to the LaunchPad name, and it’s hard not to have fun with the motif. We love our pink lunar theme, and the huge pictures. Enjoy!
LAUNCHPAD PR TAKES ON FILA
LaunchPad PR signs Fila to help the internationally acclaimed brand recapture the glory of its rocket ride to the top with its Italian inspired stylings that launched sportswear trend after trend. As Fila reinvents itself, making a global move to reassert its dominate position as an industry leader in performance sportswear, apparel and shoes, LaunchPad PR is working closely with Fila USA on several of its new lines including Fila’s sensational new White Line Vintage, fitness and wellness lines. What a joy it is to be working with a brand like Fila whose products are so coveted. LaunchPad is presently working on several rollout events for Fall ‘08 in Los Angeles. Stay tuned!
GRAFFEETI LAUNCHES ANTHEM LINE FOR FALL 08
After a banner year of visibility in 2007 with hits like Good Morning America, the New York Times, NewsWeek, The Big Idea with Donny Deutsch and many others, the re-MARKable Graffeeti kids shoes prepare for the launch of the followup to their flagship canvas sneaker product, the Anthem line. LPPR is underway with a hot teen celeb packed launch party at LA’s hot new Kitson Kids store on robertson Blvd. The company is also rolling out its new one-of-a-kind write-on back packs for back to school ‘08.
MUXO HANDBAG LAUNCH AT KITSON STUDIO
With the PEOPLE magazine and Extra features leading the charge, LaunchPad continued to pave the way for a stellar summer launch for Camila Alves’ gorgeous new handbag line, Muxo. The red carpet event at Kitson Studio on Robertson returned an incredible level of US and international press with red carpet coverage by all of the top entertainment shows: ET, Access Hollywood, Eonline. TV Guide, and Extra. Excellent momentum has Muxo sales off the hook and new designs charging into top accessory retailers nationwide.
NUI DRESS BUSTING OUT AGAIN
LA based clothing designer Nui Keuper maintains a head of steam for Summer ‘08 with LaunchPad PR maintaining fresh, visibility on Extra, Ok Weekly (July28), and PEOPLE magazine for Fall issue and beautiful Nui celeb sightings like Camila Alves. Available at designbynui.com and LaunchPad’s favorite fashion destination ShopRobertson.com where you can find Nui’s cotton jersey fabric dress as well as her one of a kind vintage dresses. Smocked across the bust with raw hem, this new design flatters sizes 0 - 14. Seen on Jessica Simpson, Jennifer Lopez, Nicole Richie and Salma Hayek, last summer’s news in the NY Post started Nui scrambling with excitement to keep up with demand for her hit style sensation.
VURTEGO`S ROCKET RIDE
The stars aligned for LPPR client Vurtego Inc., the Orange County, CA maker of the world’s best pogo sticks. In classic PR fashion, the press tipped in our favor with the release of the LA Times piece on Vurtego and the company’s test pilot Brian Spencer. Subsequent press that had been nurtured for months put the Vurtego on the national radar. Via a news piece shot by local San Diego News8 station, Brian went up on CNN and maintained the top video position on CNN.com for two days — a feat in itself. Brian and his dad, Vurtego inventor & engineer Bruce Spencer, were featured on TODAY, and Brian went on to appear on the David Letterman show for a 6 minute segment that ended with Brian clearing a New York Cab. You can see it on YouTube here. Vurtego is a unique product that deserved a unique level of television coverage.